Author: Honey Khalkhali

Our concept in the making

We knew that the most important part for recognition and brand identity will be our logo. We decided for it to be on stickers, posters, branded equipment, etc. The name was clear very soon: SAY HEY. It should stand shortly and easy to remember for the moment when newbies and locals get in contact – also it implies an action, invitation and challenge at the same time.

We tried around, made drafts and showed it to colleagues, people on the street. (spoiler: none of the following made it to the final round ;-))



Plauderpicknick with strangers

We decided for a qualitative research model in which the participants would have no face to face meeting but rather a round of people chatting about questions we would throw in from time to time. We asked about their feelings when coming to Germany, how easy it was to integrate, how they had progressed with learning German, what did help them in better learning about language and culture.

This was our facebook invite to friends and friends of friends:


Do you speak german? Sprachpicknick

We would like to invite both to a chilly picnic at the river to chat, get to know new people and have some drinks together.

Well, we first of all believe that Non-German-speakers should meet up more with German-speakers. And who doesn’t love selfmade food, good weather (yes we will do the sundance tonight…), and to talk to a bunch of really cool folks?

And then we would like to film some of your reactions, ask you some questions and take this nice experience back home to work on a solution for Berliners to meet each other more often, in order to learn German, have fun, and inspire each other.

So do us a favor and start in German.

Don’t be shy – perfect German never existed…


At the event itself only people who wanted to learn German came. From which we assumed that our instinct after first researches was right: It is much harder to convince locals to take part in such events than newcomers. The event was a success though, because we could interact directly with the participants and ask a lot of our questions.