We knew that the most important part for recognition and brand identity will be our logo. We decided for it to be on stickers, posters, branded equipment, etc. The name was clear very soon: SAY HEY. It should stand shortly and easy to remember for the moment when newbies and locals get in contact – also it implies an action, invitation and challenge at the same time.
We tried around, made drafts and showed it to colleagues, people on the street. (spoiler: none of the following made it to the final round ;-))